HOW TO MAKE YOUR MESSAGE GENUINE AND BUILD REAL CONNECTIONS WITH YOUR TEAM
- Frank & Phyllis Berry
- Nov 9, 2024
- 4 min read
Updated: Nov 9, 2024

In today’s fast-paced world, where messages are often reduced to quick texts, emails, or Slack updates, genuine communication can feel like a rare gem. But for anyone in a leadership role, creating messages that resonate, feel authentic, and build trust with your team is more than just a “nice-to-have”, it’s essential. So, how can we, as leaders, make our messages feel more genuine? And what specific actions can foster open, honest communication within a team?
Here’s a look at practical ways to enhance your messaging and connect on a deeper level.
1. Start with Transparency
Why it Matters: When we’re transparent with our team, we open the door to trust. People respect leaders who are honest about both the good and the challenging situations, instead of trying to sugarcoat or obscure the truth.
How to Apply It: Instead of simply announcing decisions, explain the “why” behind them. Share insights into your thought process, the challenges at hand, and any obstacles you’re facing. This doesn’t mean sharing every detail, but giving a peek into your decision-making can help the team feel included and respected.
2. Listen, Really Listen
Why it Matters : Listening is one of the most powerful yet underrated communication tools. When people feel heard, they feel valued. This, in turn, builds trust and encourages them to be open and genuine in their own responses.
How to Apply It: Practice active listening in team meetings or one-on-one conversations. Don’t interrupt, and avoid jumping in with solutions immediately. Instead, paraphrase what you heard to make sure you understand, and give them space to share more. This small shift can have a huge impact on team morale and openness.
3. Show Vulnerability
Why it Matters: Leaders who aren’t afraid to show vulnerability build deeper connections with their teams. Vulnerability humanizes us and reminds others that we’re all in this together, facing similar challenges and learning as we go.
How to Apply It: Share moments when things didn’t go as planned, times when you learned something the hard way, or challenges that keep you up at night. When your team sees that you’re willing to be open about your own journey, they’ll feel more comfortable being real with you.
4. Tailor Your Message to Your Audience
Why it Matters: Not every message will resonate with every individual in the same way. To build connection, consider who’s on the receiving end and adapt accordingly.
How to Apply It: For more analytical team members, share data and structured plans. For those who are more intuitive, focus on the vision and “big picture.” Showing that you value their unique perspectives and adapting your communication style fosters a stronger, more respectful connection.
5. Use Simple, Clear Language
Why it Matters: In our attempts to sound professional, we often end up using jargon or complex phrases that can feel impersonal or detached. This can make our messages feel less relatable and harder to connect with on a human level.
How to Apply It: Aim to keep your language simple and direct. Avoid buzzwords or business jargon that might feel hollow. Speaking plainly can make your message feel more honest and down-to-earth, showing that you’re here to connect, not just impress.
6. Encourage Open Dialogue
Why it Matters: A genuine message is a two way street. If you want your team to open up, ask for their input and create an environment where they feel safe sharing their thoughts without fear of judgment.
How to Apply It: After sharing your message, invite feedback by asking open-ended questions. You might ask, “What’s your perspective on this?” or “Do you have any concerns about this approach?” Create channels, whether in meetings or private conversations, where team members feel comfortable sharing their ideas and opinions.
7. Celebrate Wins and Acknowledge Efforts
Why it Matters: Recognition goes a long way in making people feel valued. Genuine appreciation helps people feel more connected to the team and encourages them to keep contributing their best.
How to Apply It: Don’t wait for big achievements, acknowledge small wins and consistent efforts. A quick shout-out during a meeting or a thoughtful message goes a long way in showing that you notice and appreciate their hard work.
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